Depending on your business, you may already have a substantial list of customer or clients. Keeping in touch with them is one of the keys to growing your business. Email is a simple and inexpensive way to keep in touch. However, unless you have been consciously gathering these addresses, it may not be a current option.

It is obvious that providing an opportunity to receive more information is a necessary addition to most web sites. However getting viewers to your site to sign up can be somewhat of a puzzlement. There are the search engines, both free and pay per click (PPC), as well as numerous public relations activities and gimics.

Working with people who are already familiar with you and your products is usually the easiest and most economical path to increased business. Taking your current customer base and letting them know about your new site, or changes to it, is a great way to increase your traffic. This can be done through full color post cards available through Vertical Response or with less complexity and a lower cost through the US Post Office, or you could print the material and prepare the labels and manually prepare the who package yourself.

In either case, you need your list, which, along with your material, is the key to a successful campaign. Here is where we can help by taking your data in whatever for you have it -- whether it is in your accounting system or a stack of order forms -- and make it useful for contacting your current and past customers to guiding them to your site for special promotions, additions to your product line or any good reason for them to do more business with you.

You may well already have the resources to drive enough traffic to your site to make it successful Let us help you put it in a form you can use.