Words like Facebook and Twitter have been around for several years and the number of subscribers of each have skyrocketed in the recent past. Many think they are just they playground of pimply faced kids, and at one time, that was true.

Today they are part of the online presence of many companies - large and small, non-profits and candidates. Where a web site was becoming and essential part of business operations several years ago, social networking sites are becoming an essential part of promoting both your site and your business today.

Your organization can have a page on Facebook where you may make yourself known to those who may have never been aware of you before. You can give special deals or information to fans and send information to those seeking your product or service. Many people spend significant amounts of time on this site and it can confer extra elements of credibility to those accepted as peers.

Depending on your circumstances, sending brief messages out using Twitter could be just the ticket to communicating with your customers and associates. We have looked into both of these and find them to be essential to parts or our operation. It permits us to reach out to those we would have had no other opportunity to touch and it provides almost immediate contact with many people. Ask us about not just setting up accounts and pages, but how to make best use of them.